Shimla: Hindi daily ‘Amar Ujala’ was the largest read newspaper in Himachal Pradesh during the fourth quarter of 2010 with an Average-Issue Readership (AIR) of 4.25 lakh, according the Indian Readership Survey Q4.
The Hindi daily added 35,000 readers during the quarter, according to IRS Q4. It had an AIR of 3.90 lakh in the previous quarter. In the whole 2010, the daily added 24,000 readers.
‘Punjab Kesari’ was at the second spot with an AIR of of 3.38 lakh. The Hindi daily, however, lost 45,000 readers during the quarter. The daily had lost 23,000 readers in the previous quarter also and its AIR was 3.83 lakh. The daily lost 32,000 readers in 2010, as per the survey.
‘Divya Himachal’ with an AIR of 1.7 lakh was third. It added 13,000 readers during the period. The readership of ‘Divya Himachal’ grew the most among dailies by 37,000 in 2010.
‘Dainik Bhaskar’ was the fourth largest read paper in Q4 with an AIR of 64000 readers. It lost 10,000 readers in the quarter. In the whole 2010 it lost 19,000 readers.
English Daily ‘The Tribune’ was fifth with an AIR of 45,000 readers. It lost 3,000 readers in Q4 and 5,000 in whole 2010.
The country’s No 1 daily ‘Dainik Jagran’ was at sixth spot in the state, having an AIR of 31,000. It lost 5,000 readers in Q4 and 18,000 readers in 2010.
English daily Hindustan Times was seventh with an AIR of 14,000 readers. ‘The Times of India’ is at No.8 with 13000 readers.
Business daily the ‘Economic Times’ was ninth and the ‘Business Standard’ was at 10th spot. The AIR of ET was 4000 while that of Business Standard was 1,000 in Q4.